Scale: The Universal Laws of Growth,…, West, Geoffrey Hardcover
"Scale: The Universal Laws of Growth, Innovation, Sustainability, and Success" by Geoffrey West is a 496-page hardcover book published by Penguin Publishing Group in 2017. The book explores the complexity of life and the universality of growth patterns across various scales, from cells to cities, companies to ecosystems, and millisecond to millennia. With insights from science, business, economics, and social sciences, West discusses the philosophy and social aspects of scale, strategic planning, and sustainable development. The book features illustrations and is written in English, making it a compelling read for those interested in understanding the intricate dynamics of growth and success in both micro and macro perspectives.